Is it really possible to sell more using social networks? How to create a strategy and what is the method to thrive in an economic time like this? In short: it helps to grow in crisis?
But the key question is: You want to use social networks? You want to learn? Are you ready to manage these tasks and sell more using social networks?
According to several studies in recent years, People using the internet spend 60% of their time on social networks. On average, users spend more than 650 hours a month online in social networking. Facebook is still the preference of Internet users, with more than 1.65 billion users.
This frenetic use of social networks allows having more information on the spending habits of users globally. If we consider the power that social networks have for targeting capabilities for ads, for example, clearly say that there is no way a company does not hit its target.
In addition, social networks have proven to be major influencers in the buying process. The exchange of experience of people in relation to goods and services is huge. They take questions; share what they like, what they dislike, what they want, what they do not want and so on…
Currently it is very common to find Facebook groups, for example, highly useful in a subject. This shows that social networks have a power of segmentation as a tool ever made available for the process of selling a product or service.
The strategy is to seize the moment of the contents spraying and make your company or your business reference on the subject. Turn authority, whether in a pizza or financial advice. Generating authority helps to generate empathy with the audience and it will turn your fans into customers!
So let’s talk about some tips for you, your company or business starts to stand out and sell more using social networks.
Content is King
Create a direct connection with your audience. Bring subjects and interesting content around your business and customize according to your market. That way, you will create links and ties. Make your content provide a service, either information or benefits that your audience can receive. Literally take the matter of your business and dive into topics such as curios, tips, news and more. Generating this type of content, you gain fans who become customers.
Videos and Pictures
Video is something amazing. Converts a lot! Make videos on your business. If a pizzeria, show the assembly process of its tastiest pizza! If a financial consultancy, take a tip on how to save with ordinary spending, for example. Do not make excuses for not making videos. A good smartphone can be an excellent start.
Snapchat and Instagram are evidence that people like pictures/videos and less text. Let the texts be on your blog. Use each platform intelligently. That’s why video is on YouTube, text on Blog, short text + images on Facebook (also video) and images and short videos on Instagram and Snapchat.
Befriend with the mobile
Did you know that about 80% of internet access was made by mobile platforms in 2015-16? So keep in mind that the sites, channels, etc need to be in mobile formats. The website of your business needs to be responsive (to suit any screen). Invest it. In fact, Google also favors the ranking of websites that are mobile-friendly.
Relationship
Use content and ads to capture leads to sell more using social networks! Yes, yes and yes. There are specific ad formats, such as Facebook, to generate leads and capture emails. Transport your fans and followers of the social channels to your website or blog. After all, they are yours. Social networks not. Not that Facebook will end like Orkut, for example. But rules are constantly changing in social networks and the channels (website and blog) are yours (where you rule).
Monitor and listen to your audience
If possible, get a monitoring tool for social networking sites. Some offer free periods, for example. Besides you can see comments about your brand, industry you operate, competitors, etc, you can interact with users who are “hot,” citing your brand, product or even the competitor.
We hope you enjoyed these tips for you or your business to prepare to sell more using social networks.
