Increasing store profits is the goal of most entrepreneurs in the eCommerce industry. For those who are starting, it is essential to achieve a sales flow that the store, in addition to paying, offers profits to the company. However, whether through competition, crisis, or mismanagement, many entrepreneurs fail to improve the results of their enterprise. It happens. The point is that it is possible to increase the profits of your Virtual Store with little investment. Some changes, assets, and implementation of new strategies will increase revenue from eCommerce.
And in the following article, we’ll show you how you can increase virtual store profits with practical, easy-to-implement tips.
8 Tips To Increase Profits From Your Online Store
1. Monitor the searches performed
Monitoring the terms users and customers use to search for products is a great way to know what your audience is looking for. And by obtaining this information, it will be possible to identify opportunities and demands that your virtual store is not yet meeting. For example: if users are coming to your store for a specific term as a product not marketed by the company, it is already possible to know that adding this item can represent a more significant number of sales.
2. Offer exclusive discounts
Discounts are a great way to increase profits, mainly if applied smartly. A widely used strategy is to offer discounts to users coming from different channels of the company. For example, you can discount all users who will buy an item through a promotion made on Facebook. Another strategy used is to apply discounts on items with low turnover. Thus, it will be possible to raise the attention of the targeted public found in social networks, increasing – potentially – the chances of sales profits.
3. Utilization of technology
Offering intelligent features in your store will be essential to boost profits. One of these features is the addition of products related to the item being viewed. When customers click on an offer, they’ll see similar offerings below. Increasing the number of sales made to a single customer, thus boosting the average ticket of your online store. Another tip is to use an online chat system where you can get questions from visitors in real time. Many users stop buying because they doubt the operation or any other query related to the product. Change that situation!
4. Invest in social media
Using the strength of social media to boost sales of your Virtual Store is essential. Betting on social networks such as Facebook and Instagram may be something that you are missing for your company to increase profits. As well as performing actions in Whatsapp, the most used messaging application on the planet. With both Facebook and Instagram, it is possible to carry out targeted advertising campaigns at an affordable price.
And to close with the golden key, we still have Google Adwords. Positioning your virtual store on the world’s largest search engine will surely bring more results to your business. However, it is essential to know the tool well or hire a company specializing in Digital Marketing not to waste resources.
5. Bet on Content Marketing
One of the most influential strands of digital marketing, content marketing – also known as Inbound Marketing – is a set of strategies aiming to attract customers through content indirectly developed strategically. For example, a person looking for the best type of television to buy does not yet know which model to choose. The user first wants to know what the best style is for the room. Through a blog, you need to attract that person to the store through an article about devices of different brands, citing their advantages and disadvantages. With such a report, the customer can answer their questions and choose which television to buy. This is a simple example of what Content Marketing can do.
6. Do not forget the Mobile
Currently, the smartphone is the most used device to access the internet worldwide. So, if you own an online store and have not invested in a mobile and responsive website, then you probably give up making money. Depending on the size of the store, you will need to invest in creating a mobile version of eCommerce. This version will dramatically increase the user experience that ships through your company’s products through a smartphone or a tablet, significantly increasing sales. In addition, Google welcomes sites and virtual stores that work well in the mobile environment, which can grow a few more positions in your search results.
7. Provide quality service
The service needs to be precise, cordial and considered as good as to be seen as a competitive differential in your online store. No matter the reason for the contact: all customers should be treated equally, even those considered “problematic.” The idea is to become a reference for good service. In addition to winning new ones and keeping current customers loyal, quality assurance can increase profits.
8. Integrate all channels of your company
Your company’s online store must integrate with the main channels of the organization. The content posted on different media should be shareable. That is, make some appeal to your customers to share offers, discounts, and other types of content from your store on their social networks. The idea is to increase the target audience’s engagement using all the company’s communication and sales channels. Following these eight tips can improve your online store’s profits within a few months. It is essential to create metrics to evaluate, assertively, whether strategy implementations are contributing to increased e-commerce profitability. Learn the Steps to set up your Virtual Store and have your shop on the internet.
Liked? Check out more tips on our blog. Know the plans from Nestify for Hosting Business websites, blogs, Virtual stores, and Applications, among others.
If you have any questions, leave a comment and participate in the conversation!
