Your virtual store offers competitive prices and is present on social networks to complete, Do you typically invest in paid media, but still, sales remain weak and stable?
If you are in this situation, perhaps what may be happening is that customers come to your store but end up not realizing the purchase. In this case, you do not need to invest more in marketing but in your site’s usability.
Numerous surveys show that consumers prefer to buy online because of convenience. If you access a virtual store that does not offer features for quick and safe purchases, the visitor will not think twice before changing the site.
So it’s time to fix the house to convert a good portion of visits your online store receives. After all, this is precisely what you both want. Isn’t it?
Discover below what resources you cannot miss in your store to conquer customers once more:
Safe and Reliable Environment
Even though the experience of buying online is a reality in the lives of more than 70% of Americans, according to the latest research, many people still are on the back foot when entering bank data in certain online stores.
Therefore, having a trustworthy payment system on your online shopping site is essential. The service provides more security to the customer to enter bank details and accepts numerous payment methods, from credit cards of various flags to dockets.
Add security seals, such as the SSL Certificate, to all web pages to increase credibility to users visiting your site.
Space for product reviews
The experience of buying online has brought a new behavior for consumers. They are much more demanding about product information. This forces the shop to draw detailed descriptions of items and open space for reviews from other customers.
Thus, those who have not yet are much more prepared to purchase the product after checking customer reviews. The look also makes a difference – good photos should not be left out of the page, preferably using the zoom feature.
Integration with different marketing strategies
Grant voucher discounts to specific customers, send newsletters about promotions on particular dates to your customer base, and have a record field to receive newsletters. These are some marketing actions that every shop needs to perform to attract and retain more customers.
Do not also forget to integrate the site with pages on the social networks of your store. This opens up many other dissemination and communication channels with its customers.
System of indicators and metrics
Having a system of indicators and metrics, such as Google Analytics, will not interfere with anything in customer behavior at the time of purchase but can be decisive for you to see mistakes and find solutions.
In other words, the indicators and metrics from the analysis help the entrepreneur make more bold decisions that, in the end, will bring more customers to the online store.
All features listed above can be used for any eCommerce store. If you sell products online, creating a complete store is the best way to gain more customers.
