Email marketing has one of the highest return on investment when it comes to digital marketing. You might be just getting started with email marketing and looking for a suitable email marketing service. Here is a list of the top 8 best email marketing services that you should try out before you make your decision.
1. Constant Contact
In the business since 1995, this is one of the largest email marketing service providers in the world. It is a beginner-friendly and easy to use service. They keep on adding new features to their list.
Features:
- Access to easy tracking and reporting
- Built-in social media sharing tools
- Each account gives 1 GB storage for your personal files.
- You can create an event management tool.
- You can use niche-specific templates
- It is a great choice for small business owners
Support:
Constant contact offers support with live chat, community support, and email support. In addition, they offer user guides and documentation. They also offer online training.
Pricing:
It offers a whopping 60-day free trial (it doesn’t ask for credit card). The paid plans start from $20 per month for email plan and $45 per month for Email Plus.
2. ConvertKit
Known for its robustness, ConvertKit provides services for professional bloggers, vloggers, authors, and marketers. Nathan Barry founded it in 2013.
Features:
- It uses an intuitive visual builder
- It has easy-to-manage autoresponders
- They offer a built-in landing page
- It offers in-depth subscriber management
- It features advanced email segmentation
Support:
ConvertKit offers email-based support. They have a great knowledge base and a great learning material in form user guides and articles.
Pricing:
It offers pricing based on the number of subscribers. The monthly plans cost from $29 to $79 depending on the subscribers. If there are more than 5k subscribers, then it offers custom pricing.
3. Drip
Drip is one of the new players in the email marketing segment but one that is getting popular among bloggers. It is targeted for ecommerce, bloggers and marketers.
Features:
- It is very beginner-friendly
- It offers comparatively better intelligent marketing automation tools
- For ecommerce, it offers great insight that lets you target your email marketing to specific customers based on their behavior
- It easily integrates with WooCommerce, WordPress.
- It can send follow up text messages and has facebook ad integration.
- It allows you to easily add sign up forms to your website.
Support
They offer live chat support. They also have frequent webinars, automation training and detailed documentation.
Pricing:
They offer a free trial account that is limited to 100 subscribers. The Basic plan starts at $49 per month. The Pro plan costs $99 per month. They offer custom pricing for more than 5k subscribers.
4. Aweber
Aweber has been in business since last 18 years and has been hugely popular. It is known for its high-quality email marketing service. It offers a wide range of tools for small and medium-sized businesses.
Features:
- It is easy to get started
- It connects to WordPress seamlessly
- There are ready to use email templates.
- There are list management and email tracking features with great insights
- It has a drag-and-drop email builder
- You can create automated email sequences
- You can easily create email sign up forms that you can use in your website.
Support
They provide comprehensive support. You can avail live chat, email support, phone support available Monday-Friday 8 AM to 8 PM EST and weekends 9-5 EST. They have an extensive knowledge base.
Pricing:
Aweber offers 30-day free trial. The paid plans range from $19 to $149 per month based on the number of subscribers you are having on your mailing list.
5. GetResponse
With an user-base of 3,50,000, GetResponse is undoubtedly one of the most popular email marketing service provider out there. It is very simple to use and great for beginners.
Features:
- It can create landing pages and webinars
- You get an intuitive drag and drop builder
- It offers list segmentation
- You can do A/B testing
- It offers autoresponders and software integrations
- It has a feature called Perfect Timing that predicts the perfect time to send emails to get maximum responsive.
- It offers integration with third-party lead generation software like SalesForce, OptinMonster, ZenDesk etc.
Support:
They provide phone support, live chat, and email support. They also have in-depth articles available. They have a great help section that includes videos, how to guides and great content.
Pricing:
The email plan starts at $15 per month. The Pro plan costs $49 per month. The Max plan is pegged at $165 per month. The plans are scalable.
6. MailChimp
MailChimp is a very popular email marketing service provider. Every day more than 1 billion emails are sent from their platform. They keep on adding new features.
Features:
- They have easy integration with WordPress, Magento, Shopify, and social media platforms.
- It comes with easy email creator
- You can merge tags, segment contacts into groups, have simple tracking and view analytics
- Location-based delivery time can be set up.
- Great for bloggers and businesses that want easy but powerful email marketing service
Support
MailChimp offers great email support, live chat and a useful knowledge base that contains videos, how-to articles, and guides. A variety of educational resources are available.
Pricing
The free plan of MailChimp is the most popular. It allows you 2000 subscribers with 12,000 emails per month. Gro Plan starts with $10 per month. Pro plan costs $199 per month. The plans are scalable and depending upon the number of subscribers, the pricing will vary.
7. ActiveCampaign
ActiveCampaign is an all in one marketing platform. It consists of email marketing, CRM, automation and sales.
Features:
- You can create logic-based responses using automation tools.
- It offers user segmentation based on user’s actions, behavior, location, and social data
- It integrates easily with third-party software like WordPress
- You can send SMS messages to your contacts
- It allows lead and contacts scoring to help you prioritize.
- The template editor is available to get started with email creation
Support
Email support is available. The live chat option is also there. This is supplemented by detailed guides.
Pricing:
The Lite plan starts at $17 per month when billed annually. Plus plan costs $49 per month. The Professional plan is pegged at $129 per month. The Enterprise model costs $229 per month.
8. MailerLite
This is one of the youngest email marketing service providers. It focuses on simplicity, user experience and is considered a great tool for bloggers.
Features:
- It is available in multiple languages
- The user interface is intuitive
- You can create emails pretty quickly
- There are basic and flexible templates
- Great option for freelancers, small business owners, bloggers who want to keep things simple.
- This is one of the most affordable email marketing solutions out there.
Support
There is live chat support. They have maintained an extensive knowledge base which contains tutorials, how-to-guides, and videos.
Pricing
They have a basic plan which is free for 1000 subscribers. The paid plan starts at $10 per month and goes up to $50 per month.
There are clear benefits to email marketing. You can maximize these benefits by selecting an email marketing service that is suitable for your particular need. It also depends on the current volume of emails you are having. You should always consider the growing need of your business. These aspects help you make the right decision. Did this list help you? Did you find the email marketing solution that is right for you? Did we miss an awesome service that you have found? Do let us know in the comments.
