Australia is quickly developing into an e-commerce hub, with many exciting ecommerce websites appearing everywhere. What about the other lesser-known websites that are crushing it when it comes to traffic and sales but is less well-known than some of the top e-commerce sites like eBay?
With some Australian companies ranking in the top ten and other international behemoths appearing on the list, ecommerce is undeniably a thriving industry in Australia. For companies focusing on advancing digital channels, it can be a significant source of revenue.
Benefits for Sellers on Ecommerce Website:
- Relatively low investment: Setting up, running, and optimizing your online store won’t cost you much money.
- Expand your audience: You can reach more people in your country and around the world by using online platforms. As a result, you can boost sales and profit.
- Other features: Online markets are an alternative method of advertising your goods or services.
Benefits for Buyers on Ecommerce Website:
- A wide selection: Regardless of your location, you can quickly locate and purchase the desired item.
- Convenience of use: E-commerce platforms are easy to use because of their intuitive user interfaces. They offer a wide variety of products, ratings, and comments. Additionally, they facilitate quicker decision-making, product purchases, and more relaxed seller communication.
- Smart comparison: Before purchasing, online marketplaces provide comprehensive research and comparison.
COUNTRY WISE SHARE IN THE ARENA OF ECOMMERCE
FACTS ABOUT AUSTRALIA AND ECOMMERCE WEBSITES
Considering that, let us look at some statistics on the e-commerce market in Australia. In light of this, let’s examine some data on the Australian e-commerce market.
- The tenth-largest e-commerce market in the world is Australia.
- In 2020, its total revenue from e-commerce was AUD 27.5 billion.
- In 2020, Australians made $50 billion in online purchases.
- More than 90% of people shop using their mobile phones.
- In 2020, one-third of all e-commerce sales came from various stores.
- 68% of the businesses that use Australia Post for delivery were covered.
- Australians between the ages of 35 and 44 made up 23% of all e-commerce sales.
- Purchases were made in East Australia, where nearly 80% of them were.
- Credit cards were used for 52% of the purchases.
- Over 50% of mobile shoppers make a single purchase weekly.
- More than $15 billion was spent online by Australians.
How to Pick the Best Australian Ecommerce Company?
The e-commerce businesses that stand out in the market are those with a long list of features and services. These organizations have a lot to watch out for, but this is what you need to know!
The Total Number Of Delivered Regions To
The delivery range is an important consideration when choosing an online retailer in Australia, and this refers to its capacity to deliver various product volumes across numerous regions. We want the power that comes with being able to ship anywhere in the world as customers! Additionally, it would be greatly appreciated if the online store offered bulk shipping.
Products, Services, and Advantages
Australian ecommerce businesses are constantly looking for new ways to give their customers the best shopping experience possible. Offering free shipping on all orders is one way they accomplish this. Discounts, free services, and extended warranties are also provided as part of the package and the product. Top online platforms stand out in the market with a competitive edge thanks to these packages.
Delivery Mechanisms
Regarding shipping, Australian eCommerce businesses need to be more creative. Customers should demand effective, secure, and safe delivery methods for their purchases. Storage, transportation, communication, and regular delivery are all examples of delivery mechanisms.
Leading ecommerce platforms offer protected transport protocols.
This contributes to a positive customer experience. These elements also aid online businesses in maintaining a competitive edge. Thus, customers can end their hesitation when buying any product.
Delivery Speed
To meet the needs of consumers; the e-commerce sector is constantly changing. They seek accelerated delivery services in the current e-commerce environment, and deliveries that arrive quickly satisfy customers.
Therefore, the best online retailers offer accelerated delivery options like super express, same-day, next-day, and hyperlocal delivery.
Modern e-commerce practices require the availability of expedited delivery options. Many of their clients receive the peace they require from them. Because of their accelerated turnaround times, they also lower order cancellations!
Order Tracking Visibility
Continually keeping customers informed about their orders is crucial to providing excellent customer service. Customers want the shipping process to be transparent, and they are enamored with businesses that offer complete visibility.
Leading e-commerce businesses benefit from real-time order tracking and notifications. They have drawn and enlisted many customers using these tools and features. So, when choosing the best online platform, order tracking has become a requirement.
Delivery Proof
A crucial document is the proof of delivery. It aids online businesses in addressing any concerns clients may have when receiving their products. The consignee’s signature and the time and date are on this document. The logistics service representative is also held accountable for any delivery errors in this document.
Returns Management And Policy
The procedure for product returns is crucial to the operation of a business. Given that 10% of all purchases are returned managing them can be very challenging, and the last thing you want is for the return procedure for your item to go wrong. Additionally, things could go wrong if your business needs clear policies regarding the returns process. Top e-commerce platforms, therefore, guarantee accurate return policies and returns management.
The Online Store’s Reputation And Reviews
The easiest way to find a top online platform is to consider that business’s reputation and customer reviews. Numerous websites offer in-depth analyses and reviews of the top eCommerce platforms. You can assess the degree of consistency in order fulfillment with the aid of those websites. You can learn more about a company’s reputation by reading customer reviews.
Modern Technology and the Role of Logistics Companies
Logistics services provide comprehensive post-purchase experiences. To maximize order fulfillment, they offer automation tools. This enhances the general shopping experience for customers of online retailers. Top Australian e-commerce firms regularly enable accelerated last-mile delivery services as a result.
In the Australian e-commerce market, supply chains have experienced significant growth and previously unheard-of profit margins. All thanks to their use of cutting-edge technology and flexible delivery methods.
Top 5 Ecommerce Websites in Australia
In 1995, Pierre Omidyar founded eBay as a B2C and B2B platform, and a personal website served as the foundation for the online store. Today, eBay is one of the most effective online markets, offering various goods and services. The headquarters of this online store is in San Jose, California, and there are more than 24 international websites for it.
Among these websites are those from the United States, Canada, the United Kingdom, Northern Ireland, China, New Zealand, Australia, etc. eBay is primarily an auction that promotes sales between third-party and sellers. A customer must pay 3-10% of each item, depending on the category, without any extra fees. Furthermore, the platform charges sellers a listing fee. The price per listing varies depending on the products’ categories (starts from 5 cents). The site also proposes sellers a subscription option.
Metrics:
- 138+ million active customers
- 3+ billion monthly visits
- 20 product categories
- 350+ million sale items
Monetization strategy:
- Subscription fee
- Listing fee
- Commission fee
Goods supplied:
This is a horizontal marketplace; hence, it offers a wide range of products. EBay’s most frequently bought items are home decor and garden accessories, fashion apparel, and shoes, and there are also jewelry and watches, collectibles, and books.
Business model:
eBay’s business model involves auction sales based on a horizontal platform. It is B2C and C2C commercial site for buying and selling goods.
Why users like eBay:
- Users of the sophisticated search engine can look for items using categories, keywords, locations, currencies, and more.
- Since eBay was created with its users in mind, adding the desired item to your wish list or favorites is simple.
- This online store offers a variety of payment options for vendors, including PayPal and Escrow.com.
- eBay offers brand-new, used, and one-of-a-kind products for auction or at a set price.
One of the most significant international marketplaces is Amazon. Jeff Bezos established it in Seattle, Washington, in 1994. The main goal of this ecommerce website was to sell books, and the selection has expanded to include almost anything you can think of, from food to jewelry to clothing to electronic devices. Amazon now has different websites for 16 other nations. The USA, Canada, Japan, the UK, New Zealand, Australia, etc., are just a few.
Why is Amazon so well-known? Their justification is uncomplicated: a powerful brand and a stellar reputation. A company’s brand is comparable to a person’s reputation. By attempting to do difficult things well, you can gain a reputation.
– Jeff Bezos, CEO of Amazon
Amazon’s user base constantly grows due to its standing and years of expertise. Currently, there are about 2,000 new sellers per day.
Metrics:
- 300+ million active customers
- 2+ billion monthly visits
- 20 product categories
- 350+ million sale items
Monetization strategy:
- Subscription fee
- Commission fee
Goods supplied:
The most popular products are electricals, clothing, video games, toys, books, jewelry, etc.
Business model:
Amazon follows the B2C and B2B business models of business. Amazon is based on a horizontal pattern, delivering goods and services to customers.
Why users like Amazon:
- Comparing different platforms, Amazon provides the most selling items.
- Both beginners and experts will find the interface of this website to be simple to use.
- Based on users’ online shopping and browsing histories, Amazon offers products that may interest them.
- Amazon provides customizable shipping options as well as online label printing.
- With Amazon, you can quickly decide by sorting reviews and ratings of products and services from favorable to unfavorable. More than 90% of consumers refuse to purchase a product with fewer than three stars.
One of Australia’s most well-known online marketplaces is Kogan. One of the largest daily deal platforms offers various items in all categories. There are thousands of brands housed on the Kogan marketplace. It offers a variety of marketing tools for sellers, such as email campaigns and special events like Black Friday.
With an award-winning ecommerce website, Kogan connects the right products with customers who are most likely to buy them. The Kogan team takes great pride in forging enduring, mutually beneficial relationships with users, and Kogan is also regarded as a trustworthy and safe Australian marketplace.
Kogan is an Australian marketplace worth paying attention to, with over 5 million items traded in 2021 and about 3 million active consumers.
Metrics:
- 3+ million active customers
- 1.9+ million monthly visits
- 15 product categories
- 10 million sale items
Monetization strategy:
- Listing fee
- Commission fee
Business model:
Kogan is based on a horizontal platform. This site includes C2C and B2C, business models.
Goods supplied:
Kogan specializes in different kinds of products. It offers a huge range, from clothing, homewares, and toys to electronic items.
Why users like Kogan:
- Kogan offers customers better-valued goods.
- Kogan offers an excellent online shopping experience.
- It provides straightforward purchasing, effective delivery, and reliable post-purchase support.
- Users can cut costs using Kogan’s revenue model instead of traditional brick-and-mortar retailers. This online store can then pass the savings on to customers.
MyDeal, a quickly expanding online marketplace, is popular among Australians. MyDeal primarily sells larger items like tables, sofas, mattresses, etc. Even though it also offers other goods like pet supplies and gym gear. It’s interesting to note that the market offers small business loans to suppliers who require financial support.
They might require this money to access quick funding or expand their business. The sellers handle order fulfillment and all necessary logistics on the MyDeal website.
Metrics:
- 894,000+ active customers
- 5+ million monthly visits
- 12 product categories
- 5+ million sale items
Monetization strategy:
- Subscription fee
- Listing fee
- Commission fee
Goods supplied:
In 2021, the top category of things sold at MyDeal was furniture (27%). This category was followed by garden and home (26%). The site focuses mainly on furniture for bedrooms and baths, pet beds, chairs, etc. But it also provides books, toys, and cosmetics.
Business model:
MyDeal is a B2C online marketplace, and it is based on a horizontal platform.
Why users like MyDeal:
- MyDeal is a reputable and extremely safe online marketplace.
- Both a mobile-friendly solution and an application are provided by MyDeal.
- This leading Australian online marketplace offers customer service via phone, social media, and contact forms.
- MyDeal helps sellers build their distinctive brand and promote it with ease.
- On the search page, customers can easily find product reviews.
- Both buyers and sellers will find the website’s interface to be clear and simple to use.
Launched in 2007, Catch is one of Australia’s most well-known online markets. It provides more than 2 million items, including furniture, groceries, food, clothing, sporting goods, and more. This market’s primary goal is to enable everyday Australians to shop online. Catch currently has more than 3 million active customers.
The dedication of this one of the biggest daily deal solutions to assisting new vendors sets it apart. You will receive committed support as a merchant. As a result, the sellers on Catch can promote their brands and optimize their product listings. Customers consequently have a wonderful shopping experience.
In addition, this is one of the simplest online marketplaces in Australia to use on a mobile device. Notably, at the moment, smartphones account for over 70% of orders on Catch.
Metrics:
- 3+ million active customers;
- 8-9 million monthly website views;
- 12 product categories;
- 2+ million items for sale.
Monetization strategy:
- Subscription fee;
- Listing fee;
- Commission fee.
- Catch charges merchants 49.99 AUD (Australian dollars) per month for the subscription. Also, it charges listing fee and between 10-25% of the commission fee regarding the product category.
Business model:
This digital market is based on a horizontal platform, a B2C marketplace for buying and selling goods.
Goods supplied:
Catch has a huge range of goods for sale, comprising liquor, clothing, groceries, and many more.
Why users like Catch:
- This solution is highly secure and trusted.
- Reviews on goods in this marketplace are clear and quick to find.
- Catch provides dedicated support for both sellers and customers.
- This marketplace is mobile and user-friendly.
Conclusion
The Australian online retail sector has altered how it conducts retail operations as a result of its growth over the last five years. However, online shops that have taken the initiative in making the products much more accessible to users and providing them with a more convenient online shopping experience have emerged as the winners so far in the ecommerce race.
