Perhaps you must have already wondered how much it costs to open a WooCommerce online store. Maybe you think you should have some catch on this whole idea of open source e-commerce. Perhaps you think it’s worth investing in a rental option.
In today’s article, we will see how much the investments are to open a WooCommerce virtual store.
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Currently, more than 31% of electronic commerce sites use WooCommerce. This number is a good representation of the reliability of the plugin.
There are many reasons for the popularity of WooCommerce, which make it attractive and highly efficient.
Since it is the most used solution globally, let’s discuss the costs of opening a WooCommerce virtual store (open source).
What is the investment to open a WooCommerce virtual store?
To open your virtual store with WooCommerce, you will have to invest. WooCommerce is indeed a free and open-source plugin. You do not pay monthly to use the platform. However, when building your virtual store, you will have some costs.
Depending on what you want to install in your online store – some specific resource – you may have monthly costs, such as an email marketing plan or freight calculation per carrier.
These investments should be taken into consideration when you are planning your e-commerce.
Let’s see:
1. Costs with hosting and domain
Your first costs for setting up your WooCommerce store will be with hiring a WooCommerce hosting service and with the domain name. WooCommerce is an e-commerce plugin made for WordPress sites.
So your virtual store will be on the WordPress platform using the WooCommerce plugin. Your e-commerce will follow the same logic of website creation in WordPress.
With a WooCommerce virtual store, you have the freedom to choose which web hosting service best fits your need.
You also have development and deployment costs when paying for hosting and domain. You will need to buy a theme (which best fits the concept of your store) and implement it.
In this case, you can hire a specialized company to do this whole process.
It’s cool to emphasize that engaging a professional is always welcome. The technical look and experience always make the difference!
2. Costs with payment gateway
When planning your virtual store, you should account for your investment in hiring a payment gateway. After all, your customers need to have a way to pay for the products, right?
Many store owners forget to consider selling and shipping costs (we’ll see more about this in section 3).
With WooCommerce, you have several gateway options.
Remember that each available option has different rates for tickets and cards. You should choose the one that most fits your need.
3. Costs for shipping products
Another critical investment (and often unnoticed by virtual shopkeepers) is the expense of shipping products.
In WooCommerce, you can make the shipment of your products via Post Office or your preferred carrier, which offers the calculation per carrier on the site (the cost varies according to the contract).
Your customer indeed pays for the freight price. But the logistics of withdrawing the product from the store to where it will be shipped to the customer should be thought of.
Expenses for the product, until dispatched, should have your attention when planning your e-commerce.
4. Recommended: SSL digital certificate
As a recommendation, your online store will be safer and transmit this security to the consumer with the SSL digital certificate.
Do you know what this is?
The SSL certificate encrypts information. That is, all personal information you ask your client, such as CPF, RG, credit card number, and address is encrypted so that no malicious hacker can intercept and misuse it.
This protection is essential for your customer to trust that the data they pass to your store will be safe.
You can get your SSL certificate from Comodo and RapidSSL. There are also free certificate options like Let’s Encrypt and Cloudflare. Our tip is always for you to evaluate which option best fits your needs.
It is worth mentioning that virtual stores with SSL certificates improve their positioning in search engines, such as Google and Yahoo.
Conclusion
As you can see, the investments you make to create your WooCommerce virtual store are related to structure and functionality.
In the structure, you have costs with the domain, hosting, development, and theme implementation. For the functionalities, you invest in payment gateways and product shipping.
Another investment recommendation is to acquire a digital certificate SSL, which guarantees and transmits security to its customers.
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We hope this article has helped you better visualize the costs of setting up a WooCommerce store. Liked? So leave a comment!
