Generating new content is always tricky. Most of my clients have problems with this. So how about some tips for you to stay master reusing old content?
Every time you post new content on your blog, for example, you make the disclosure (or should do), and you get some results, whether by good publicity or its relevance.
Some even say that 80% of the time should be used to advertise content after it’s done. There are many ways to do this. Remember that releasing is also reusing content.
Reusing old content
- If you have written and published a text, you can use this content in other media.
- If the publication is less than 1000 words, consider improving the text;
- Generate lists;
- If you can insert additional images that add value, do this;
- Republish on social media sometime later on different days and times;
- Email marketing to the base with more adherence to the content;
- Create a podcast and advertise on the podcast channels;
- Create a video and post it on YouTube and Facebook Videos;
- Create an infographic and advertise again;
- Create an e-book and offer it to users;
- Create a presentation and stick to SlideShare;
- If you have written a lot of content on related topics, put links between them;
- Turn content into courses;
- Add an interview with someone from the area/subject you wrote;
- Improve the design of something that already exists;
From time to time, I usually revisit the content and update what I wrote, including adding more content.
Some plugins and tools that can help
This improves the quality of the published material. It is not only because it has already been published that it can no longer be updated!
And if you create content like the ones mentioned above, put them in your original publication.
And what content should be improved? Preferably all! But start your search for Analytics, see what works best for you (or less), and improve your users’ experience even more.
Reusing content is as essential as the generation of new content. Think about it!
