Every time I buy something on the web, I get the request for a review after my purchase. I’m getting tired of it. I, therefore, do not complete the reviews 9 out of 10 times. However, I find the reviews on products or services on web shops convenient. A review by another buyer helps me to make an opinion about the product and also helps me decide if the product meets my requirements. What thoughts do I do best to help? Precisely, the reviews in which people post critical comments. I read this with extra attention.
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A good first impression
As an entrepreneur, you want to make an excellent first impression on a potential buyer. In addition, you want to convince this prospect that your business is the best choice. We all consider ourselves the best candidate for a potential buyer.
But how do you convince customers? Ideally, let the customer own your products or services. The problem is that they have to buy it first. And that is not always possible.
The second best way to convince someone is by using references. As an entrepreneur, you try to get as many positive references as possible. With these references, you can persuade your prospects. That makes sense. But let’s move into the shoes of the opportunity. How does it look like this?
Avoid too many positive reviews.
A web store that has only good references? That’s going to be suspicious. It cannot be that there is no criticism. Even in the perfect man or woman, there is something to notice.
The average customer thinks the reviews are “fake” or filtered when there are only positive reviews on a product or service. To prevent prospects from looking at this, you can ensure that the ten references are nine positive and at least one less favorable. As a result, the good references gain strength.
The power of bad reviews
Bad reviews, therefore, make prospects better able to form an opinion. It helps them determine if your product meets their needs. This way, they can better compare your product with competitors’ products. In short, a bad review is not so bad at all.
