In recent months there has been much talk on techniques to increase the CTR on Google. The practice has been widespread in blog posts, webinars, events, and marketing gurus in India and abroad.
Using WordPress combined with Yoast SEO plugin is a very simple hack and can help you to gain some better positions in most of the search engines.
The technique is very valid when your page is worth all the possibilities for on-page optimization and link building techniques. At this point, focus on the CTR is increased and the difference will enhance by the algorithm which defines the position of the pages.
Google gets to be responsible for 90% of sites traffic. An increase in the SERP results in traffic gain.
What you need to know about CTR
CTR or Click Trough Rate is the ratio of the number of clicks to your page from the Google SERP and the number of impressions in the results.
Illustrative Number: The higher the rankings, the better the CTR. Pages with less than 4% CTR need improvement. For keywords, consider the minimum of 5%.
The SERP (Search Engine Results Page) Google is responsible for displaying the results according to the search from users, interact with them and therefore generate the CTR statistics and more.
How to measure the CTR performance for pages and keywords
With Google Search Console options and filters By Google Webmaster Tools, you can measure the CTR to the pages and keywords. It is a tool to monitor the Google search results data to your websites.
For a work focused on increasing the CTR on Google, it is necessary to know the tool and know how to measure and monitor the progress of a website or web pages. I recommend reading the article, The Ultimate Guide to Use Google Webmaster Tools as a Powerful SEO Tool by Neil Patel.
With this tool, you can monitor all data clicks, impressions, CTR and positions of your pages and keywords. And with filter options by countries, devices, Search Type and Date for even more accurate data.
How to increase CTR on Google
Using WP combined with Yoast SEO plugin, you can have a powerful combination to grow CTR and improve SEO for WordPress.
The Yoast SEO plugin is very popular in the users of WordPress. With its installation, your WP can get numerous SEO features to assist you in the day-to-day life and all its strategy and technical implementations.
Before thinking about increasing CTR, you need to know your current numbers, as previously said those numbers can get found on the Google Webmaster Tools, there are global, specific page numbers and keywords.
It is common to fail, resulting in a decrease in your CTR. If you see the drop in data, make new tests. Be creative, bold and move on. Defining a process is extremely necessary for you to set the changes, measure and repeat the process and clear track progress and be real. Make sure the changes bring positive results.
Techniques for increasing the CTR numbers
The main one: Be creative, persistent and test, repeat, test, repeat and follow the infinite loop.
Some techniques can be used while creating the titles and meta description that can generate good results. Some of them are:
- AIDA (Attention, Interest, Desire and Action);
- Set of titles for the same post to blog;
- Applying the concept of the 4 Ps of marketing;
- Ask questions and give partial answers;
- Instigate users to content, but beware of clickbait.
Understand Google rules for title and meta description
For a better appearance on the search engine and SERP, and therefore get a better CTR you need to know the rules and how to prepare the best content to stand out in the crowd.
The general rule is: Create descriptive title pages and meta description with a concise and readable summary. For the title, consider the maximum of 60 characters and the meta description 155 characters.
Google performs several tests in the SERP to monitor the behavior of its users, either in Desktop or Mobile. It is important to be aware of the changes and adapt.
Source: https://moz.com/blog/title-tag-length-guidelines-2016-edition
In Webmaster Help, there is a dedicated page with details detailed to guide publishers in creating title pages and meta description. Consider reading the article and watch the video of Matt Cutts updated below.
The Snippet preview of the Yoast SEO feature is also a great help for editors to follow the rules and visualize the end result of how your page will list in for users at the time of their search.
Start now to increase your CTR on Google
Increase your CTR numbers on Google for your pages and keywords have touted as an SEO hack that will highlight in 2017. Do not wait until then, start right now to grow your numbers and gain better positions in the SERP.
Have you applied any specific technique to increase the CTR on Google? Share with us to enrich it.
