Social networks are imperative to maintain the relationship between your company and the target audience, providing growth for your business. But even with the development of social networks, having a website is still an essential resource that directly influences your company’s credibility in the market.
Here are seven tips that can draw the audience to your site
1 – Define public
First of all, you should know exactly who you are talking to. With the definition of the public, it is possible to structure the information and the site’s layout. It is necessary to know the customers thoroughly to choose the best strategies for dialogue with the consumers of your product, from how it relates to social networks and what usability tools the site needs to have, even the language used in the texts.
2- Interactivity
The site is not just a virtual poster. The electronic address has functional communication tools that can bring the company closer to consumers.
It’s essential to have communication tools, but the forms need to be working well to get the best from them. The customer must know when the service is online so that the question reaches the company and is answered as fast as possible.
Using visual mechanisms, such as animations or transitions, is also recommended to make the site more enjoyable.
However, you have to be careful that visuals do not interfere with the site’s usability. Navigation must be simple and coherent.
3 – Social Networking and Web Site Interaction
The site and social networks are increasingly important resources for companies, regardless of size or business.
These two features need to be coherent and complementary. The site should be used to provide more information about the company, such as institutional values and history, while social networks must follow the company’s daily life. One tool can be redirected to another, with links to the site on social networks and vice versa, always keeping new and exciting content to support both.
4 – Aesthetics
There is an increasing aversion to something that harms visual information.
The elements of the website should be organized, based on a well-defined layout, and maintain a good contrast of colors.
For this, it is recommended to look for a professional with motions of art direction who can assist in the visual composition so that the navigation is pleasant and fluid.
5 – Search engine optimization
For example, website content needs to be easily accessed through search engines like Google and Bing. This is because the consumer has less patience while doing online searches and tends to access the first sites found in the investigation.
For your site to be among the first, Content needs to conform to a series of metrics known as SEO (Search Engine Optimization). This work is done by a professional, who must pay attention to both the codes and the words used in the titles, for example. This set of tools will guarantee good positioning and, therefore, more accessibility.
6 – Adaptation
When it comes to programming a website, you have to be aware that more and more people access the internet through the mobile phone and that their Content can be viewed through a large number of screen sizes. Pages must adapt to significant technology platforms and maintain usability across multiple screen sizes. This adaptation is called responsive design.
Reducing the size of the images is not enough, and the site needs to remain operational. There may be a loss of view of some elements, but it should be as close to the original version as possible. It is necessary to make the page operational within the various existing platforms.
7- Quality Content
It’s no use to be on the internet and not communicate well with the public or the segment or communicate but not keep up to date with interesting articles about the company’s area of activity. Companies should offer relevant and engaging content that does not summarize the message of purchase or announcement of promotions. You have to treat the news in a way that engages users.
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