To understand the importance of image in a blog post, you need to know first that it is one of the basic criteria of interaction with your audience. As well as links to other posts, keywords, tags, titles, H2, strong tag, tag , alt attribute and other basic actions for the good user navigation and to improve the organic positioning of your website or blog.
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The importance of the image to the reader and the search engine
A saying “A picture says a thousand words” is interesting, as an image illustrates a situation, indeed, news or process to be followed. Thus the search engines cares and considers the consistency of images and how they are formatted within your post.
Coherence
Do not confuse apples with oranges, Google and other web searchers are certainly not disgraced. It is not advisable to place an image that has nothing to do with its content, otherwise the importance of the image is lost along with its relevance to the search engines. Similarly, thousands of people, before reading content, end up just “taking a glance” on what is inside of the post, noting headings, subheadings, if you have videos and the size of the post. Imagine if the post proposed in all items that the subject matter is livestock (for example) if the player faced with plane or bread with Durex turbine images certainly interest will reduce. Think about it, do not just take a picture, it should make part of the context and, more than that, should draw the reader’s attention.
Alt attribute
OK, search engines interpret images and know the difference between a cat playing the piano and a dog playing with a ball. But not always this interpretation is accurate, that’s where the ALT attribute only means “alternative text” works. Most of the time the search engines turn to ALT attribute to know what’s in the image.
There are two reasons to give full attention to this feature. When the image does not open, it is the text that you put in the ALT attribute of the field that appears in place. The last reason is the noblest, if in case you have readers that are blind, with a good marking of ALT attribute, you guarantee a great experience on your website.
Optimization of images
Less is more, especially in the case of server space. So do not focus only on the importance of image, but also give attention to how it is posted. Every image file is loaded with data with several references that are useless at the time of posting. The suggestion is to get rid of these data by using a plugin or sites that do the work of optimizing images, note that I said to optimize and not reduce. The result of the reduction is the loss of quality, but you keep optimizing the quality for less space on the server, therefore you will spend less. Also your website will have a gain in performance leaving your site faster and spending a lot less of your user data packet that, believe it or not, is already on the mobile for a long time, but that is another matter.
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Dimensions
For you who do not already use WordPress, always remember to declare the size of your images in pixels, otherwise the browser on your users system will have to download the image so as to discover its size. The result will lead to horrible page load experience, which certainly will be much slower because of this browser task.
As I said, this is a concern of those who do not already have their site in WordPress, because the platform already carries out standardization, resizing and declares the size of the image automatically and directly in HTML code. Anyway, it does the job for you.
Description
And describe your image, have a slightly longer description makes sense for the user experience, especially in staking content.
Sitemap
Generating the sitemap specifically for images helps in improving the indexing of the images and can be made available for its seekers who are searching for images in search engines. When the seeker try to find image on the web, sitemap generated especially for images helps in increasing organic traffic for the blog or website. Thus, the file includes the URL and if you want the title and the footer of the photo as well, the chances of each image getting indexed increases.
File name
Be consistent in giving name to files also, remember that Google read all codes and that includes the name. Therefore, create a name.
Coherent: A name that has nothing to do with the context is not something cool to do;
Short: Each image has its URL, while the lower the URL, the better it will be;
Keyword: The name with the keyword values the theme and helps you with organic positioning;
Separated-by-name feature: Have a naming in this way facilitates the reading of the code.
The images links
This is more important for those who use larger images, such as those who have websites or blogs containing tutorials or pictures that are best opened separately. You can of course put the link of the image itself, facilitating the reopening of it in full size on a Smartphone, for example.
Conclusion
Certainly it is not “everything” that we should update, but the importance of image for SEO is something to be considered very closely.
I hope you enjoyed the article.
