Let’s say you are a lover of fast food. At about 14 hours on a sunny afternoon, you decide to stop for your lunch, but before settling, you discover that the establishment does not serve chips or soda. Are you still going to sit there and decide to ask for a salad? Admittedly, it is not an easy decision.
Electronics lovers are like fast food lovers, and they have specific expectations about the stores they want to buy products from and want to “talk” to people who understand the products they sell. Desire, if possible, to learn something new about them.
So if you are considering entering the electronics industry, do not miss these tips and start collecting customers hungry for innovation and high-quality products and value!
Use informative photos
When choosing the pictures of products to put in your store, do not think only the product’s beauty will make it more salable. Do you know what works amazingly? Use the images to indicate the size of the piece. When you show an MP3 player in a person’s hand, for example, you can better understand the scope of it than when alone on a white background.
Other options to give this idea of size is a pen or keyboard, but do not forget to put on the label something as “merely illustrative, the other items that make it up are not part of the product,” but a customer can find that will make toast pens when buying an electronic.
Show the credentials of products.
If the product you sell is recommended or is certified by leading technology companies, this is an advantage, and you should add this detail in the description. But do not stop to include more fine print in the text field. Include images of seals together with the product and ensure that such credentials that the product gained already become evident.
Point out the strengths
It is relatively common to happen that the products are technically very similar when it comes to electronics. But if you have products with unique features such as being resistant to falls or being waterproof, for example, this can be a differential and so much! This information counts worth and should be added to “credentials”:
Justify the price for the product
Suppose you have in your showcase the new version of an old product from the same manufacturer, which costs double the price. “Wow, but why was it so much more expensive?” the consumer asks. Since “because it is new” does not work as an answer, here’s a tip for telling the truth.
If the company felt it was time to update the product, it is full of improvements. Tell what’s new, such as increased speed (say “3 times faster than the previous version in data processing”), new design (display “an updated design, according to the latest global trends”), and so on. Inform your work; choose the product that balances cost and benefits client work. Considering this, it will be much easier!
Tell me more about the news.
The audience for this type of store tends to adopt new technologies quickly but does not feel safe when buying equipment from brands ever seen. So if you are selling an unknown brand here that is already successful in any other country, or it is a new line of any known brand name and is good, tell it to the four winds.
Tell in how many countries the product is already sold, whether the factory of the array is large, or if the same group of companies recognized brands in the product presentation text. So, even if you have no opinion on the product, the customer will feel more relaxed about buying.
Keep a blog
The geek audience loves getting well informed, so if you understand the subject and are always on top of new developments coming to market, share this knowledge with your customers on a website blog. You will have more reason to get in touch with your audience, and you can approach them better to be more effective when you have offers and promotions.
Do you have an online electronics store? How about sharing your experience with us?
