SEO is an important activity that helps to rank a website better in searches. SEO makes any website a better site, which is what we will discuss today.
I decided to talk about the importance of SEO after attending a lecture organized by SEMRush. This is a leading company that provides valuable website analysis tools and has a team of SEO experts. The study was based on eCommerce. However, all the actions and SEO tips apply to any website.
Seekers and the birth of SEO
The first search engine appeared in 1990, and from there to here, a lot has changed. Let’s focus on three different points of 26 years of history.
Search for seeking
The first search engines did not have much technology to prevent hacks but also had billions of websites to link searches.
Links
After the rise of Google and its algorithm for ranking, many sites began to fight for first place in their segments. Thus SEO was born.
The user is the key
Google has continued to evolve as the leading search engine, and SEO also follows this continuous evolution. Currently, the user experience is the main focus of setting the ranking.
These are the three stages of SEO and its history with the searchers.
SEO is important for everyone
The strategy of focusing on user experience generates benefits for all who are involved in the web. Even if you are a brand, you must worry about SEO for better positioning. Hence the technical quality and content of your pages need to increase dramatically.
The other way is the same thing. A person only interested in offering a great site for its users will have a good placement in search engines.
And as we know, those who occupy the best placement on the first page are more likely to achieve better business.
Anyway, the one who benefits the most at the time of purchase is the user. Remember that everything you do inside and outside of your site, you do to make the users browsing experience better. Below are some relevant points that unite SEO and user experience:
Mobile experience
With the growing use of mobile devices, it has become essential to have a responsive or tailored website. The way to navigate has changed, so the site needs a change.
Since last year, those who did not care about how their website looks on mobile devices are getting back (in searches).
Safety
“Do not mix with these riff-raffs!” As we said previously (article link), Google and Chrome now give more importance to SSL Certificates.
The Google search engine, for some time, has already taken into account the SSL certification as a point relevant to the positioning of a website. To complete the despair of those with no safety certificate, Chrome will mark the sites as unsafe that do not yet have HTTPS.
Relevance
When you search for some information, you might find something irrelevant. It’s like if you seek for free flight instructor and find air conditioning installers.
You have to have consistency in the content that you offer to your audience, and Google will know if you are a consistent performer or not.
A website may take a few seconds to open even if you have 4G on your phone. The same problem can happen on a desktop connected to broadband. Anyway, the user expects an instant response.
The reasons for the sluggishness of a website can be many. Want some advice? Solve all the problems. Performance is one of the most critical factors for the current ranking. Giving wiped away on your website can be a cheap hosting service.
Tips to end
After the lecture, the experts revealed some more tips on what to do and not do in SEO, which I will pass on to you. It doesn’t matter if you already do SEO for your website or are already researching the best ways. It doesn’t matter.
Obsolete technologies
- Meta keywords;
- Repeating keywords;
- More indexed pages = more traffic;
- Exaggeration content;
- Focus on the positioning;
- Ignore UX;
- Bartering links
- Links to business directories;
- Articles directories;
- Repeat the anchor text;
- Links from irrelevant sites, forums, and signature sitewide links;
What does not change?
- Semantic search keywords;
- Titles and Meta Descriptions;
- Rel-canonical Tags;
- robots.txt;
- Sitemaps;
- Architecture and concise navigation;
- URL structure;
- Code organization;
- Heading tags hierarchy;
- Image optimization;
- Consistent content;
- Relevant external links;
- Redirection pages and correction 404
Conclusion
There are many things to do to improve the organic positioning of a website. This is a job that never stops. The most important thing is to do it so that your pages never fall behind.
